Der Tchibo Produkttest (1): Sportfashion vom Yoga Bustier zur Wende Sporttight

from 5 Tassen täglich – Kaffee & Nachhaltigkeit · host Tchibo

Windprotection Laufjacke, Seamless Sport Bustier, Wende Sporttight. Ihr kennt unsere Sportfashion mit den langatmigen Namen, die gleich Lust auf eine Laufrunde um die Alster oder 100 Sonnengrüße machen? Von den Runningpfaden und Sporthallen der Republik ist Tchibo Sportkleidung nicht wegzudenken. Warum ist sie so beliebt? Wer entwickelt die Laufhosen, recherchiert nach der besten Funktionalität für Skikleidung, designt Yogashirts und sucht die jeweils passenden nachhaltigen Materialien aus? Zum Beispiel Helen Kreßin, Teamleiterin Produktmanagement Active. Helen macht den Start in unserer Miniserie „Der Tchibo Produkttest“ und verrät Ralf Podszus die kommende Active Trends, warum man draußen leuchten sollte, welchen Größenverlauf es gibt und welch kuriosen Sportkleidung schon entwickelt – und nicht wirklich verkauft wurde!

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Der Tchibo Produkttest (1): Sportfashion vom Yoga Bustier zur Wende Sporttight

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