Deric Rosenbaum (Groucho's Deli)

What does it take to build a restaurant brand that lasts 85 years? In this episode of Full Stack Hospitality, hosts Christian Wiens and Rev sit down with Deric Rosenbaum, President and CFO of Groucho’s Deli, a family-owned restaurant brand with more than 30 locations across the Southeast. The episode kicks off with a discussion about the Chipotle jalapeño salmonella outbreak before diving into McDonald’s recent operational struggles and declining U.S. traffic. From there, the conversation explores operational excellence, managing complexity, and how Groucho’s Deli has balanced growth with preserving its 85-year legacy. Topics covered: How Groucho’s Deli has grown into a 30+ location brand Why operational execution matters more than ever Where restaurant operators create unnecessary complexity Balancing growth, profitability, and brand consistency Building a restaurant business that stands the test of time Sponsored by Loman AI: Visit https://www.loman.ai and use code FULLSTACKPOD to save $149 on your setup fee. -- Great restaurants are built on systems. Full Stack Hospitality is a weekly interview show about the tech stacks behind the most successful restaurant brands in America. Hosted by Christian and Rev, every episode delivers practical systems, tools, and tactics operators can implement immediately.