Derris defined direct-to-consumer communication strategy

#123. Derris is a communications and brand consultancy that has been at the forefront of the direct-to-consumer revolution. We talk with founder and CEO Jesse Derris about how the fashion and tech press has changed the ways in which people discover and shop brands across the consumer landscape. Pressed Juice, a podcast by Loose Threads, talks with the journalists and PR leaders navigating this fast-changing industry about what warrants coverage today, how the media goes about covering it, and how both journalists and PR professionals define their relationship with brands throughout the process.