Desafíos y Oportunidades de Comercializar Café en Grandes Superficies | Ep. 252

from Café, el podcast de Lavaive · host LAVAIVE

En este episodio de "Café, el Podcast de Lavaive", abordamos los aspectos críticos a considerar antes de llevar nuestro café tostado a las grandes superficies. Discutimos la importancia de la frescura y el manejo del stock, destacando cómo los tiempos de rotación en supermercados pueden impactar la calidad de nuestro producto. Además, exploramos los costos asociados, desde comisiones y promociones hasta empaques dañados y tiempos de pago, y cómo estos factores afectan nuestra rentabilidad. También analizamos la necesidad de tener una estrategia de precios competitiva y un empaque que destaque en góndolas saturadas de marcas. Esperamos que este episodio les sea útil para mejorar sus habilidades y acelerar los resultados de su negocio de café. Nos encantaría saber sus opiniones y experiencias. ¡Compartan este episodio con amigos y familiares, y no duden en comentarnos o escribirnos! ¿Qué les parece nuestro enfoque? ¿Qué desafíos han enfrentado en la comercialización de su café? ¡Estamos aquí para escucharlos y seguir aprendiendo juntos! Instagram: http://instagram.com/cafelavaive/ Web: https://lavaive.com/

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How long is this episode of Café, el podcast de Lavaive?

This episode is 12 minutes long.

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This episode was published on July 31, 2024.

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