Describing the elephant: Moving beyond professional silos when defining UX

Professional factions have made it impossible for the business community to make educated decisions – or even understand what UX is. I’d like to see professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.