Descubre Cómo TikTok Shop está Revolucionando el Ecommerce | Social Commerce con Carmen Muley

from El Podcast de Marketplace Lab · host Eric Vela

🔔 Nuestra newsletter 🌐 Contacto Marketplace Lab En este episodio, Carmen Muley, fundadora de Paragon Social Commerce, nos habla sobre cómo el social commerce y el live shopping están cambiando la forma en que compramos y vendemos online. Desde TikTok Shop hasta estrategias de livestreaming, exploramos: Las diferencias entre social commerce y live shopping. Cómo TikTok Shop está liderando el camino en Europa. Claves para captar la atención de tu audiencia en tan solo 19 segundos. Ejemplos prácticos y sectores que mejor aprovechan estas tendencias. Capítulos del video: 00:00 Introducción 01:34 Conoce a Carmen Muley y su trayectoria 03:40 Definición de Social Commerce y Live Shopping 07:56 Plataformas más importantes para el Social Commerce 15:13 ¿Cómo captar la atención en un live de TikTok Shop? 24:03 Sectores que triunfan en el social commerce

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This episode was published on January 23, 2025.

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