EPISODE · Jan 23, 2026 · 8 MIN
Descubriendo el corazón del marketing
from Cuatro grandes temas del marketing (Feed Disabled) · host Jellypod
En este episodio exploramos cómo la mercadotecnia satisface necesidades a través del intercambio de valor, y cómo el marketing estratégico y operativo trabajan juntos para posicionar marcas con éxito. Además, analizamos el comportamiento del consumidor y la importancia de la segmentación de mercados para crear propuestas de valor efectivas.
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