Deserve to Win (EP.41) with Spartan CEO Joe De Sena - WINNING, LOSING, and the DEATHRACE

In this episode of Deserve to Win, the Czar sits down with Joe De Sena, CEO of Spartan, for a conversation about winning, losing, discipline, resilience, and what it really takes to build something that lasts. Joe’s story is not just about obstacle course racing. It is about choosing hard things on purpose — and using those challenges to build strength, character, and a mindset that carries into business, leadership, health, and life. From the origins of the Death Race to the growth of Spartan into a global movement, Joe explains why discomfort is often the thing people need most, even when it is the thing they avoid. And that impact is not theoretical. Spartan has changed the lives of countless people who have stepped onto the course and discovered what they are capable of. Even inside our own office, Puja Amin is a huge Spartan fan and participant — proof that Joe’s mission reaches far beyond the race itself. It inspires real people to push harder, live stronger, and earn the win. Joe also opens up about the brutal challenges Spartan faced during COVID, how close the brand came to losing everything, and how perseverance, discipline, and belief helped bring the company back. This episode is a perfect lead-in to Joe’s keynote appearance at Law Conference of Champions IV and a reminder of what Deserve to Win is all about: success is not handed out. It is earned. Listen now and get ready to do hard things.