Deshalb sind wir süchtig nach «Schnäppli» am Black Friday

from Durchblick – der Wissenschaftspodcast · host Blick – Sina Albisetti & Fabio Schmid

Warum bringt Black Friday unser Gehirn in Alarmbereitschaft? Neuromarketing-Experte Philipp Zutt zeigt, wie clever gesetzte Trigger uns zu schnellen, oft unlogischen Käufen verleiten. Und er erklärt, wie wir morgen trotz Rabattregen rational bleiben.

Episode metadata supplied by the publisher feed · Published Nov 27, 2025

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Deshalb sind wir süchtig nach «Schnäppli» am Black Friday

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