Why Products Flop Without Design Empathy and How to Fix That

Most products that fail in the market were not poorly built — they were built for the wrong mental model of the customer. When creators optimize for what they think people want rather than how people actually think, feel, and decide, even beautifully executed launches land flat. Design empathy is the specific skill that closes that gap. Wayne K. Li, former car designer, Pottery Barn creative director, and Georgia Tech professor, breaks down how empathy maps, creative thinking, and real-world observation turn average products into ones people cannot stop talking about — and how any business can apply the same tools without a design background or a massive R&D budget. ──────────────────────────────────────────CONNECT WITH WAYNE K. LI🌐 DesignBloc @ Georgia Tech: https://designbloc.gatech.edu📚 Book: https://www.amazon.com/dp/1529438217💼 LinkedIn: https://www.linkedin.com/in/wayne-li-8569081📸 Instagram: https://www.instagram.com/wlicoyote────────────────────────────────────────── Learn more about your ad choices. Visit megaphone.fm/adchoices