Design Feels: The Incu Story | #105

In this episode of Add To Cart, we are joined by Douglas Low from fashion brand Incu. Douglas began on the shop floor 17 years ago and is now CEO of the company, which has 13 physical stores, retailing high end fashion brands as well as operating brands such as Rag & Bone, A.P.C and Saturday’s Doors. In this episode, you are going to hear how Covid has accelerated Incu’s online business to now account for over 20% of sales, how Doug and his team hire the right people to deliver the Incu experience and how design and beauty lies at the heart of everything that they do. Links from the episodeIncuBrian and Vincent Wu6RHeroWechatMessinaRag and BoneState of EscapePaloma WoolShopify Plus & MIlligram (sponsored)Signet & Little Cocoa (sponsored)Questions answered:How do you translate Incu’s unique design culture and physical store styling to the online experience? How do you use the Wechat platform to facilitate sales?Which retailers inspire you?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Douglas Low from IncuDouglas has been lucky enough to have an organic trajectory within his career and has been in retail since he started University in 2000. He has had a range of roles within fashion from store management to wholesaling brands to finally ending up in Senior Management and has been with Incu approaching 17 years.You can contact Douglas at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/<Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community