Design for How People Think by John Whalen PhD

https://thebookvoice.com/podcasts/2/audible/98101 to listen full audiobooks. Title: Design for How People Think Author: John Whalen PhD Narrator: Mitchell Dorian Format: mp3 Length: 4 hrs and 43 mins Release date: 05-18-21 Ratings: 4.5 out of 5 stars, 65 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.