Design for the senses — Andrea Manticò, TEDxVicenza

In this episode, Jay and Andrea Manticò, creative director of TEDxVicenza, discuss how to develop a design identity that creates a sensory experience. Tune in as Andrea provides a detailed walkthrough of TEDxVincenza’s process for building activations that deepen the connection between the attendees and the event. 1:50 - A transformative visual activation that can engage the emotions of your attendees 6:02 - The power of integrating sound as supportive material during TEDx talks 8:15 - How to incorporate the theme of an event into every design element 11:03 - A creative way to connect TEDx organizers by sharing recipes from around the world 13:17 - A step by step runthrough of TEDxVicenza’s graphic design process 16:54 - Solutions for how to create meaningful design elements on a shoestring budget 20:32 - How taking ownership of TEDxVicenza has been creatively liberating for the team