Design in Consumer Goods | Marco Loschiavo Pellicano - Part I

This episode's guest is Marco Loschiavo Pellicano, founder of EMME London and a design veteran. From Marco’s LinkedIn profile:Over twenty years of international experience. Passion for brands, design, innovation and people. Creative and strategic thinker driven to inspire and deliver the best creative work to build competitive advantage for some of the worlds biggest brands. These have included, Campari Group, AB InBev, Unilever, L'Oreal, Cargill, Licores de Guatemala, Diageo, Pernod Ricard, Cantine Settesoli, Antinori, LVMH, Bacardi Martini, Sazerac, Carlsberg Group and Heineken International across sectors including beer, wine, liquor, spirits, soft drinks, food, cosmetics and personal care. Experienced in leading a large team and nurturing talent across a wide range of projects on a local, international and global scale covering Europe, Africa, Asia and the Americas.Known for building strong strategic relationships with senior stakeholders and delivering growth across a portfolio of accounts. Full accountability for marketing strategy, innovation, global business development, commercial negotiations and budget management. Italian. Multilingual (Italian, English, Spanish, French and Portuguese). Based in London, UK, since 2006.With nearly 20 years in international marketing and a rich history of successful brand transformations, Marco shares insights into the importance of clear briefs, the balance between commercial goals and creative execution, and the shift from functional to lifestyle branding. The discussion covers notable case studies, including Peroni and Innocence, and highlights the necessity of clear communication and strategy for successful brand management.In this Episode:00:00 Introduction00:58 Meet Marco Loschiavo Pellicano 02:47 Marco's Career Journey 07:22 Trends and Insights in Design 21:23 Challenges in Brand Strategy 26:17 The Importance of Clear Briefs 34:02 Conclusion and Next Episode PreviewThank you for reading Growth, Brands, and More. This post is public, so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe