Design Principles & Creative Strategy 2 with John Mwendwa | Impact Masters Podcast

Let us know how we are doingIn this episode, we explore who is John Mwendwa. The who, the where, the how, and the what.Episode Highlights & Key TakeawaysWhat is “design thinking” and how it applies to startupsEssential design principles for impactful brandingBalancing aesthetics vs usability in UI/UX designTools and workflows John uses for design projectsCase studies: design impact in African tech venturesAdvice for emerging designers and founders on a budget00:00 — Introduction & guest background05:20 — Defining design thinking & principles14:45 — Creative strategy vs brand identity23:10 — UI/UX: usability, accessibility & aesthetics31:55 — Tools, workflows, resources40:30 — Case studies & real-world examples47:10 — Advice for designers in African tech53:00 — Wrap up & closing thoughts https://tiskos.com/John Mwendwa Biography.I stand by the words. - "To do everything I can".I hold the business of design dear having realized how generally it impacts People and relationships. Like all designers I believe design can change the world, I mean it was created by it. That's why over the years I have been out helping connect business with people. On this, I have worked on development & design projects for some amazing Businesses, Individuals & Startups. I have engaged clients in different fields e.g. Banking, insurance, Fin-tech, E-Commerce, Entertainment, Communities, Education, and several others. Some companies are NCBA, PACE Africa, Smart People Africa, E-merse, DroidconKE, Invent Consulting Ltd., Nairobits Trust, and Think Organic Kenya.I currently help Create Engaging & Working Solutions for Brands, whether starting or in the game. I do this at Tiskos Kenya, a design business I transitioned to. I am also a DroidconKE organizer and Lead Creative Director, Brand manager at Think Organic Kenya, Senior Design Trainer at Nairobits Trust + A Multidisciplinary Design Consultant, and the Lead Designer at Smart People Africa.Subscribe to our channel and podcast:https://linktr.ee/impactmastersJohn MwendwaLinkedIn: https://www.linkedin.com/in/johnmwendwa/Twitter: https://twitter.com/jmwendwa_keMichael KimathiLinkedIn: https://www.linkedin.com/in/michaelkimathi/Twitter: https://twitter.com/m_k_globalConnect With UsIf you found value in this episode, please subscribe, rate & review, and share with designers, founders, and creatives in your network.Join the Community: https://www.impactmasters.io/Follow us :Twitter: https://twitter.com/ImpactMasterscoLinkedIn: https://www.linkedin.com/company/impact-masters-inc/Support the showSubscribe & FollowCheck us out at www.impactmasters.io. Subscribe for transformative conversations on YouTube.Listen Everywhere: Apple | Spotify | YouTube Music | Amazon | iHeart | BuzzsproutHost: LinkedIn | X Follow Us: X | LinkedIn