Design With Purpose: Nathan Pollock on B Corp and Building a Business That Does Better

Hey pal, and welcome back to I've Got Your Back the podcast.This week I'm sitting down with the brilliant Nathan Pollock, founder of Katapult Design, a product design consultancy with studios in Byron Bay, Sydney, and Melbourne. Nathan has been an industrial designer for over 35 years, and his story of how he got here is genuinely one of the most honest and inspiring I've heard. A burnout, a year on the road around Australia with his family, a caravan, and a spare bedroom that became the launchpad for one of Australia's most values-led design consultancies.Nathan and I first connected back in 2021 when I was living in Byron Bay and he was exploring the idea of becoming a B Corp. And after four years, a global pandemic, a business that doubled in size, and a whole lot of grit, Katapult Design achieved their B Corp certification at the end of 2025. I am so, so proud of him and the whole team.This conversation goes deep into what it really means to run a business with integrity, and I think you are going to absolutely love it.Inside, we explore:How 35 years of designing products led Nathan to wrestle with the tension between creating things and creating waste, and what he's done about itThe Katapult story from a spare bedroom in Byron Bay to a team of 12 across three studiosSome of the incredible products Katapult has designed, including a world-leading electric hydrofoil brand born right there in ByronWhy Nathan wanted B Corp certification and what drove him to finally commit to the processThe honest reality of a four-year B Corp journey, including Covid, rapid business growth, and the moments they nearly put it downHow Katapult quietly baked sustainability into their designs for years before they could formally champion it, and why B Corp changed thatWhat B Corp certification is already opening up for Nathan in terms of clients, collaborators, and talentNathan's final message to any business owner sitting on the fence about whether to go for itThis episode is warm, honest, and full of those brilliant nuggets that make you want to take notes. Nathan is someone who has always cared deeply, and now he has the certification to prove it. I know you are going to love him.Connect with Nathan and Katapult Design: Follow Katapult Design on Instagram @katapult.design Find out more at katapultdesign.com.auAll the good stuff 🙌Subscribe to Michelle's Weekly WellnessJoin my "I've Got Your Back" communityDownload my free Yoga Nidra PracticeLet's chat over on InstagramMichelle's Website + Book a chatDownload my free Become B Corp Certified guide