Design Your Portfolio: Niche vs. Versatile
Episode 11 of the Ghost Boss: Stories About the Freelance Afterlife podcast, hosted by Eva Foussat and Danielle Salley, titled "Design Your Portfolio: Niche vs. Versatile" was published on February 17, 2026 and runs 39 minutes.
February 17, 2026 ·39m · Ghost Boss: Stories About the Freelance Afterlife
Summary
This week, Danielle and Eva tackle a question every creative runs into: Should your portfolio be super specific or should you show range? They unpack why “everything looks the same” could hurt you, even if the work is good, when a signature style does make sense, and how flexibility in tools, workflow and collaboration can be the thing that keeps you booked.They also get real about personal branding struggles, matching client energy in meetings and why being transparent about what you do and don’t offer builds trust fast.Be part of the conversation: Follow us @ghostbosspodcast on Instagram!
Episode Description
This week, Danielle and Eva tackle a question every creative runs into: Should your portfolio be super specific or should you show range? They unpack why “everything looks the same” could hurt you, even if the work is good, when a signature style does make sense, and how flexibility in tools, workflow and collaboration can be the thing that keeps you booked.
They also get real about personal branding struggles, matching client energy in meetings and why being transparent about what you do and don’t offer builds trust fast.
Be part of the conversation: Follow us @ghostbosspodcast on Instagram!
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