EPISODE · Feb 17, 2026 · 39 MIN
Design Your Portfolio: Niche vs. Versatile
from Ghost Boss: Stories About the Freelance Afterlife · host Eva Foussat and Danielle Salley
This week, Danielle and Eva tackle a question every creative runs into: Should your portfolio be super specific or should you show range? They unpack why “everything looks the same” could hurt you, even if the work is good, when a signature style does make sense, and how flexibility in tools, workflow and collaboration can be the thing that keeps you booked.They also get real about personal branding struggles, matching client energy in meetings and why being transparent about what you do and don’t offer builds trust fast.Be part of the conversation: Follow us @ghostbosspodcast on Instagram!
What this episode covers
This week, Danielle and Eva tackle a question every creative runs into: Should your portfolio be super specific or should you show range? They unpack why “everything looks the same” could hurt you, even if the work is good, when a signature style does make sense, and how flexibility in tools, workflow and collaboration can be the thing that keeps you booked.They also get real about personal branding struggles, matching client energy in meetings and why being transparent about what you do and don’t offer builds trust fast.Be part of the conversation: Follow us @ghostbosspodcast on Instagram!
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Design Your Portfolio: Niche vs. Versatile
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