Designed 2 Sell: The Art and Heart of Home Staging

A house can be perfect on paper and still feel hard to buy. That’s the gap home staging fills, and it’s why we brought on Tammy Wilkerson, CEO and president of Design to Sell, to talk about what actually moves the needle when you’re selling a home in the Richmond, VA real estate market and beyond.We start with Tammy’s path: the kid who constantly rearranged her bedroom, the middle-child peacemaker who learned to negotiate, and the professional pivot from graduate school in clinical psychology to a demanding family furniture business. From there, she shares how a neighbor’s struggling listing turned into her first staging job, and how that one “yes” grew into a company handling around 175 active stagings and more than 1,200 homes a year.Then we get practical. Tammy breaks down vacant home staging, why staging is not decorating, and how transitional design helps the most buyers “ski behind the same boat.” We also dig into buyer psychology, listing photos, and the small choices that can cost big money, including a legendary $40,000 refrigerator mistake. You’ll walk away with clear home selling tips you can use immediately: declutter ruthlessly, remove personal photos, fix mismatched light bulbs, and watch your furniture scale so the home, not the stuff, takes center stage.If you’re preparing to list, investing in presentation, or just curious how pros think about space, listen through to the end for a grounded take on what “home” really means. Subscribe, share with a friend who’s moving, and leave a review with the best staging tip you’ve ever heard.Designed 2 Sell: designed2sellrva.comWe'd Love Your Feedback