Designed for Digital by Jeanne W. Ross, Cynthia M. Beath, Martin Mocker

https://thebookvoice.com/podcasts/2/audible/96120 to listen full audiobooks. Title: Designed for Digital Author: Jeanne W. Ross, Cynthia M. Beath, Martin Mocker Narrator: Kitty Hendrix Format: mp3 Length: 6 hrs and 12 mins Release date: 01-14-20 Ratings: 4.5 out of 5 stars, 50 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.