Designed in California Made Elsewhere

The Apple iPhone is one of the world's most successful products. A great deal of that success beyond design has been how Apple has been able to configure its' supply network to leverage global expertise and assemble products at low cost to sell at higher prices. Profits generated have enabled Apple to reinvest capital and innovate new technologies to develop more products. As the number one smartphone company it draws more than 40% of the total smartphone industry revenue and more than 50% of the profits. The question is how long can that continue?Send us Fan MailSupport the show THANKS FOR LISTENING PLEASE SUPPORT THE SHOW You can support the podcast by following the link here. It makes a big difference and helps us make great content for you to listen to. Follow like and share the Chain Reaction Podcast with colleagues and friends on social media: Facebook, Twitter, LinkedIn.News about forthcoming programmes click hereSHAREPlease share the link with others so they can listen too https://chainreaction.buzzsprout.com/shareLET US KNOWIf you have any comments, suggestions or questions then just direct message on Linkedin or X (Twitter)REVIEW AND RATE If you like the show please rate and review it. Every vote helps.About Tony Hines and the Chain Reaction Podcast – All About Supply Chain AdvantageI have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon. ...