Designers Joann Kandrac & Kelly Kole share their “Adapt or Die” strategy and tales of rebranding

Recorded live at the Designer Experience Atlanta, the first part of this podcast features Kandrac & Kole’s “Adapt or Die” design talk. In order to thrive in changing times, K&K explain how they have had to check their egos at the door, expand their menu of services and redesign their website for the third time in their 14 years of business. Working with expert consultants, they deemed that the key to moving forward was making sure the site reflected the caliber of design they were doing, their commitment to philanthropy, and their authentic selves — which has always been part of their value prop. Bloggers for ten years and podcasters for two, the future, according to their 2020 corporate vision board, is laced with more video, higher earnings and finally, that trip to Marrakesh.