Designing a Business That Fits Your Life with Jess Parvin

In this episode of Founders Future, with host Milan Kohut, we’re joined by Jess Parvin, a branding designer, strategist, and holistic business coach with over 12 years of entrepreneurial experience. Jess shares her non-linear journey from graphic design and freelancing into coaching, detailing how burnout, clarity, and intention shaped her transition from service provider to purpose-driven business owner. She reflects on working primarily with midlife women solopreneurs who are launching or pivoting into meaningful, heart-led businesses.The conversation explores Jess’s hybrid business model combining one-on-one coaching, group masterminds, retreats, and holistic strategy work that blends branding, mindset, and authentic marketing. She breaks down why custom strategy matters, how SEO and AI-driven discovery are reshaping organic growth, and why collaborations often outperform traditional paid advertising for her audience. Jess also opens up about intentional scaling, thoughtful delegation, the role of AI in modern businesses, and building a business that prioritizes alignment, freedom, and long-term sustainability overgrowth for growth’s sake.