EPISODE · Aug 15, 2025 · 46 MIN
Designing a Demand Gen Engine To Represent 80% Inbound Revenue Growth with Jason Hubbard
from Revenue Problem Solvers · host Operationalize
Building a demand gen engine is difficult enough. Building a Demand Gen Engine for an open source product where you sell to developers is more difficult!Jason Hubbard faced this exact challenge when he joined Astronomer. His efforts led to assisting in a $500 Million dollar raise, 5x'ing revenue, and watching inbound represent 80% of the revenues. Thank you to The Red Umbrella Group - https://www.theredumbrellagroup.com/ - for sponsoring this episode. If you're looking to level up your sales team skills or run an SKO, call Ross and the team!
What this episode covers
Building a demand gen engine is difficult enough. Building a Demand Gen Engine for an open source product where you sell to developers is more difficult!Jason Hubbard faced this exact challenge when he joined Astronomer. His efforts led to assisting in a $500 Million dollar raise, 5x'ing revenue, and watching inbound represent 80% of the revenues. Thank you to The Red Umbrella Group - https://www.theredumbrellagroup.com/ - for sponsoring this episode. If you're looking to level up your sales team skills or run an SKO, call Ross and the team!
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Designing a Demand Gen Engine To Represent 80% Inbound Revenue Growth with Jason Hubbard
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