Designing a startup Icon-o-Cast by LUNAR 3/14/2010

from Icon-o-Cast: a podcast by LUNAR · host Icon-o-Cast

What are the key ingredients for starting a new beverage company and how can design play a role in launching a product in a super-competitive marketplace? What are the guideposts that guide a startup from pure invention, entrepreneurial drive and consumer preference? In this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR’s Gretchen Anderson about the role of design in launching a new product.

Episode metadata supplied by the publisher feed · Published Mar 14, 2010

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Designing a startup Icon-o-Cast by LUNAR 3/14/2010

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