Designing a Super App: Uniting Brands, Culture, and Future-Ready Teams - Ankur Sardana

In this episode, Ankur Sardana, Head of Design & Research at Tata Neu, shares how he’s leading one of India’s most ambitious super app design missions—uniting diverse brands like Croma, BigBasket, Titan, and more under a single seamless experience.With over 19 years of experience across Samsung, Amazon, Philips, Honeywell, and OLX, Ankur dives deep into:The UX challenges of blending multiple brand identities.Building scalable design systems without losing brand soul.His support–improve–ignite framework for prioritizing design work.Lessons from working in diverse global cultures.How designers can future-proof their careers in the AI era.Whether you’re a UX designer, product leader, or founder, this conversation is packed with real-world strategies to scale design, empower teams, and stay relevant in a rapidly evolving industry.#UXDesign #ProductDesign #DesignSystems #SuperApp #DesignLeadership #FutureOfWork #CustomerExperience #TataNeu #DesignThinking #AnkurSardana