EPISODE · Oct 3, 2025 · 57 MIN
Designing Community with Roanna Gingrich | Episode 12 of Heavy Lifts Podcast
from Heavy Lifts Podcast · host Nat Borchers
This week on Heavy Lifts Podcast, hosts Nat Borchers sit down with Roanna Gingrich, owner of CreativiTEE + rofe designs, and a visionary in design and development who’s shaping the way Salem grows. From rethinking how our city’s spaces serve people to navigating the risks and rewards of building something new, Roanna brings practical wisdom and creative energy to the conversation.In this episode, you’ll learn:▸ Why design is about more than aesthetics—it’s about community impact▸ The unique challenges (and opportunities) of building in Salem, Oregon▸ How risk-taking leads to projects that define a city’s future▸ What it means to blend vision with practicality in real estate development🎧 New episodes drop every Friday at 9:00am on YouTube + Spotify.🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.Connect with us!Nat: @natborchers on Instagram▸ @backlinerealestate on Instagram▸ www.backlinerealestate.comRoanna: @rofedesigns for Facebook and Instagram,▸ @creativiteespace for Instagram#heavyliftspodcast #salemoregon #realestatedevelopment #smallbusiness
What this episode covers
This week on Heavy Lifts Podcast, hosts Nat Borchers sit down with Roanna Gingrich, owner of CreativiTEE + rofe designs, and a visionary in design and development who’s shaping the way Salem grows. From rethinking how our city’s spaces serve people to navigating the risks and rewards of building something new, Roanna brings practical wisdom and creative energy to the conversation.In this episode, you’ll learn:▸ Why design is about more than aesthetics—it’s about community impact▸ The unique challenges (and opportunities) of building in Salem, Oregon▸ How risk-taking leads to projects that define a city’s future▸ What it means to blend vision with practicality in real estate development🎧 New episodes drop every Friday at 9:00am on YouTube + Spotify.🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.Connect with us!Nat: @natborchers on Instagram▸ @backlinerealestate on Instagram▸ www.backlinerealestate.comRoanna: @rofedesigns for Facebook and Instagram,▸ @creativiteespace for Instagram#heavyliftspodcast #salemoregon #realestatedevelopment #smallbusiness
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Designing Community with Roanna Gingrich | Episode 12 of Heavy Lifts Podcast
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