EPISODE · Nov 13, 2025 · 12 MIN
Designing Experiences That Win: The Blueprint of Brand Experience Design
from Marketing and Strategy Unlocked · host Nicolas Kfuri
✨ Great brands aren’t built in ads — they’re built in experiences.This week on Marketing & Strategy Unlocked, I break down how brands like Singapore Airlines, Trader Joe’s, Nespresso, and Decathlon design signature experiences that drive loyalty and differentiation.🎧 You’ll learn:✅ The Brand Experience Design framework✅ How to create “signature moments” customers remember✅ Why culture is the hidden engine of experience✅ The metrics that actually matter🔜 Next episode: Brand Rituals — turning repeated actions into emotional loyalty.#BrandExperience #CX #ServiceDesign #Marketing #BrandStrategy #ExecutiveEducation #Leadership #Innovation #MarketingAndStrategyUnlocked
What this episode covers
✨ Great brands aren’t built in ads — they’re built in experiences.This week on Marketing & Strategy Unlocked, I break down how brands like Singapore Airlines, Trader Joe’s, Nespresso, and Decathlon design signature experiences that drive loyalty and differentiation.🎧 You’ll learn:✅ The Brand Experience Design framework✅ How to create “signature moments” customers remember✅ Why culture is the hidden engine of experience✅ The metrics that actually matter🔜 Next episode: Brand Rituals — turning repeated actions into emotional loyalty.#BrandExperience #CX #ServiceDesign #Marketing #BrandStrategy #ExecutiveEducation #Leadership #Innovation #MarketingAndStrategyUnlocked
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Designing Experiences That Win: The Blueprint of Brand Experience Design
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