Designing for a Circular Future

As Ellen MacArthur says: "Waste and pollution does not exist by accident, it is the result of design decisions." So much is determined at the design stage. How can we unlock circular design? Until recently, designers were taught to focus on a product's functionality or desirability. All well and good when a brand's relationship with that product stopped at the first sale. Under Seamless, however, that product responsibility is extended beyond the first customer until its end of life. This changes everything. How can designers navigate the new normal? This week, we're hearing from Professor Alice Payne, Dean of the School of Fashion and Textiles at RMIT, and Jackie Galleghan, founder and creative director of emerging Australian fashion brand Madre Natura, to talk about:Where tomorrow's design professionals will need to focusVital context for why - and how - design education is changingThe role of creativityWhat designers can do to avoid feeling overwhelmedReal-world examples of design for circularity in actionFor more info and to follow our journey visit, seamlessaustralia.com Hosted on Acast. See acast.com/privacy for more information.