Designing for Her: Gender-Intentional Product Design

In Nigeria and across Sub-Saharan Africa (SSA), women continue to face significant barriers to financial inclusion. Despite contributing significantly to household welfare and local economies, particularly through micro and small businesses, women often lack access to credit, savings tools, insurance, and digital financial services. In this episode, we dive deep into women micro-entrepreneurs access to and usage of appropriate financial solutions through ‘Gender-Intentional Product Design’— what it is, why it matters, and how it can be the game-changer for millions of women micro-entrepreneurs in Nigeria and across Sub-Saharan Africa with Ms. Olajumoke Daramola, Specialist, Advisory Services, Africa at Women's World Banking. We share insights on issues and opportunities around pro-poor product innovations, exploring how gender-responsive financial products/solutions can empower women micro-entrepreneurs through expanded access to and usage of appropriate financial solutions that drive inclusive and enterprise growth.