Designing for Humans, Not Systems

Digital transformation isn’t just about upgrading technology, it’s about designing for people. Kyler Cheatham speaks with Pradnya and Nic from Extensia, a Merkle company, about what experience-centric transformation really means and why human emotion, not software functionality, should drive design decisions. They discuss how user delight can define success and why a transformation that ignores experience will always fall short.   Watch the full episode here: https://youtube.com/live/FFDHnUMMibY    Connect with me on LinkedIn https://www.linkedin.com/in/kylercheatham/ Follow me on Instagram https://www.instagram.com/kyler_cheatham_tech/  Follow me on TikTok https://www.tiktok.com/@kylercheatham  Connect with The Confluencial https://www.linkedin.com/company/the-confluencial  Follow The Confluencial on TikTok: https://www.tiktok.com/@the.confluencial