Designing for Little Joy, Big Impact (with Zareen Ali, COGS AI)

In this episode of The Reflective Impact Entrepreneurs, uMe speaks with Zareen Ali, CEO and co-founder of COGS AI, about building mental health technology for neurodivergent people and why “joy” became a core design principle.Zareen shares the founder journey behind COGS AI, including how early listening and user research shaped what to build, what surprised them once the product was in the real world, and how a small “daily affirmations” feature (built simply to bring delight) became one of the most engaged-with parts of the product. We also explore responsible experimentation in a public-sector context and the realities of supporting people on long waiting lists.If you enjoyed this episode, follow the show and leave a rating it helps more people discover these conversations.Episode Links• COGS AI: https://cogs-ai.com• Zareen on LinkedIn: https://www.linkedin.com/in/zazali/The Reflective Impact Entrepreneurs podcast is brought to you by HumanityAssist, which supports entrepreneurs building ventures that help humanity thrive through founder conversations, reflective frameworks, and practical tools.HumanityAssist: ⁠⁠https://humanityassist.com⁠⁠Hosted by Umesh (uMe) Pandya.Original podcast music by Nimz.