Designing for Today’s Consumer Demands with Heather TerHark

In this episode of With the Move, host Larry Williams sits down with Heather TerHark, Chief Strategy Officer at Vivo Senior Living and a Board Advisor for SMASH, to explore how consumer demand in senior living is rapidly evolving and how providers can keep up. Live from the SMASH conference, Larry and Heather delve into how technology, lifestyle expectations, and generational shifts are transforming what today’s seniors and their families seek in senior living communities. From Wi-Fi-powered streaming and smart home tech to on-demand dining and purpose-driven engagement, Heather shares practical insights into meeting modern expectations while preserving the heart of human connection. They also discuss the importance of creating vibrant, experience-driven communities, where residents aren’t just living, but thriving. Through personal stories, this conversation sheds light on the intersection of innovation, compassion, and the future of senior care. Key Takeaways: Why today’s seniors are more tech-savvy than ever—and how communities can adapt The role of experience in every stage of the customer journey, from lead to move-in How to use technology not just for safety and convenience, but for connection and joy The marketing challenge: showing the world that senior living isn’t a place to go and die—it’s a place to live https://www.linkedin.com/in/heather-terhark-monreal-0642bb23/ https://www.vivaseniorliving.com/