EPISODE · Apr 8, 2009 · 40 MIN
Designing For, With, and Around Advertising
from Boxes and Arrows Podcast · host Karen McGrane
User experience designers often express a desire to play more of a strategic role in guiding business decisions. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue. Instead, they often treat advertising as “clutter” — to be ignored at best and actively disliked at worst.
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