Designing from Joy with Laurence McCahill

Laurence McCahill used to run an agency that helped people to love, design and ship their digital products. Despite its success, he and school friend, co-founder and life-long collaborator, Carlos Saba, shut it down to focus on building The Happy Startup School - a community of business driven hippies doing good, making money and enjoying the ride. As well as building a community, he has created a transformational programme for people seeking new horizons, an annual Summer festival-like gathering, now in its 7th year, which has been described by The Guardian as “one of the top business events in Europe” and a 7-day retreat for founders, leaders and change-makers. Laurence - who has 16,000 followers on Medium, has blogged about “Finding True Happiness on the Second Mountain”. He exudes calm, experience, insight and a grounded Joie de vivre. We started Better Bolder Braver in the spirit of what Laurence captures - the “just put it out there” approach. He encourages those around him - including us - to design and lead with joy… to centre on what is sustainable according to your ‘Zone of Genius” - as he and Carlos refer to it - and what will mean adventure, creativity and happiness. Those who know us will see clearly why Laurence’s community and approach is so appealing to us and allow for us to explore with confidence and playfulness. We welcome Laurence onto the Marketing Masterclass just at a time when many of our members are exploring what coaching products they want to build, price and sell. We invite them to spend time in the company of his energy, confidence and creativity - and to take from Laurence a sense of permission to start from a place of - and to remember - excitement, not necessarily to follow the trodden path, and to find what is magical and what works for you. Join us for future conversations on Crowdcast: https://www.crowdcast.io/betterbolderbraver