Designing Human Behavior: Building Products People Actually Use with Tetiana Kobzar

In this insightful episode of the JDS Podcast, host Joshua Agbontaen sits down with Tetiana Kobzar, behavioral design expert, product strategist, and creator of the Comportance Framework.With over 18 years of experience building products across healthcare, wellness, and education, Tetiana has helped startups, hospital innovation teams, and organizations create solutions that people don’t just download—but actually use.This conversation explores behavioral science, gamification, product design, user engagement, habit formation, human-centered innovation, and why so many products fail to create lasting behavior change.Tetiana shares practical insights from her Comportance Framework, a 7-step methodology that combines strategic thinking, goal setting, and behavioral science to help teams build products that truly serve people.In this episode, we discuss:• Behavioral design and human behavior• Why people abandon products• The psychology behind engagement• Gamification beyond points and badges• Human-centered innovation• Building habits through design• Healthcare and wellness technology• Product strategy and user experience• The Comportance Framework• Creating products people actually want to useThis is a fascinating conversation for founders, product leaders, designers, innovators, and anyone interested in understanding what truly drives human behavior.