Designing Impact: Ashwini Deshpande, Co-founder & Director of Elephant India, on Building Iconic Brands

Dive into the fascinating world of design and branding with Ashutosh Garg as he hosts Ashwini Deshpande, Co-founder and Director of Elephant, one of India’s top-ranked independent design consultancies! In this insightful episode, Ashwini Deshpande shares her inspiring journey—from being exposed to art, poetry, and unconventional careers as a child, to shaping the branding landscape in India and beyond. Discover the stories behind iconic branding decisions, the transformational impact of design, and how Indian creativity is making waves globally. Gain wisdom on: Overcoming early challenges as a designer in India The philosophy behind Elephant and the power of collaboration What truly makes a brand iconic vs. just good Common misconceptions marketers have about design The fusion of technology and strategy in modern branding Gender dynamics in the creative industry Real-world examples of design driving business success