Designing Impact: Ashwini Deshpande, Co-founder & Director of Elephant India, on Building Iconic Brands

Dive into the fascinating world of design and branding with Ashutosh Garg as he hosts Ashwini Deshpande, Co-founder and Director of Elephant, one of India’s top-ranked independent design consultancies! In this insightful episode, Ashwini Deshpande shares her inspiring journey—from being exposed to art, poetry, and unconventional careers as a child, to shaping the branding landscape in India and beyond. Discover the stories behind iconic branding decisions, the transformational impact of design, and how Indian creativity is making waves globally.Gain wisdom on:Overcoming early challenges as a designer in IndiaThe philosophy behind Elephant and the power of collaborationWhat truly makes a brand iconic vs. just goodCommon misconceptions marketers have about designThe fusion of technology and strategy in modern brandingGender dynamics in the creative industryReal-world examples of design driving business success