Designing KeepCup with Abigail Forsyth

In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local. Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born. Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process.   The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse.   Enjoy!  KeepCup Design Your Life Frost*collective x KeepCup See omnystudio.com/listener for privacy information.