Designing Marketing for an AI World

Chris Koehler brings 25 years of experience across marketing, sales, and product, giving him a unique perspective on how organizations grow and adapt to change.In this episode, Chris and Nikki explore what happens when AI becomes part of the marketing team. They discuss how AI is reshaping roles, workflows, and team structures, as well as the new skills marketers need to stay relevant. They also dive into the growing reality of creating content for both human audiences and the AI systems that increasingly influence how information is discovered.