Designing Meaning: The Art of the Story in Stone

In this episode of Monument Matters, Mike Johns talks with Jed A. Hendrickson, CM, FAICA, about the fundamentals of meaningful monument design. Their conversation explores lettering, proportion, balance, white space, technology and the new Monument Builders Academy Design course, created to help teams improve design awareness across the company. Chapters (00:00:00) - Monument Matters(00:01:31) - A Question for Jed Rosen(00:02:21) - The American Institute of Commemorative Art(00:05:00) - The Typography Errors of Memorials(00:08:08) - The Design Module of the Monument Builders Academy(00:11:13) - The Design Process Improvement Module(00:14:57) - The Importance of Creativity in Design(00:18:09) - The Art of Monument Design(00:20:19) - The Design Modal(00:23:53) - Monument Matters