Designing Multilingual Conversational AI: Building Globally Aware AI Systems | With Greg Bennett

Designing Multilingual Conversational AI: Prompt EngineeringIn this episode of the CDI Expert Series: Unprompted, we sit down with Greg Bennett, Head of Prompt Engineering at ZEALS, to explore the evolution from conversation design to prompt design. Drawing on nearly a decade leading AI language strategy at Salesforce, Greg shares a unique perspective on how the field is shifting, from crafting scripted interactions to orchestrating intelligent, agentic systems powered by LLMs.We dive into the role of “taste” in AI design, the balance between creativity and scientific rigor, and the importance of building culturally aware systems in a multilingual, global context. Greg also reflects on his experience working with AI in Japan, highlighting how cultural nuance, context, and adaptability are becoming essential skills for designers shaping the next generation of AI experiences.This episode explores:The evolving journey from conversation designer to prompt designerThe tension between declarative and generative AILessons from multilingual AI development and why cultural context mattersDeveloping intuition and a high bar for qualityBalancing scientific rigor with creativity in AI system designBuilding and managing LLM-powered systems responsiblyEmerging approaches to AI regulation and cultural adaptationThe skills and mindsets designers need to stay relevant in an AI-driven futureThis episode offers a deeply human perspective on what it means to design and lead in the age of intelligent language models. So after listening, the question becomes: how do you design AI systems that balance structure and creativity, while remaining culturally aware, responsible, and impactful?Contact UsThanks for tuning in to Unprompted, for more practical lessons, and behind-the-scenes stories, exclusive events, and candid insights, visit our website or follow us on your favorite social platform.Follow us on social media:X (formerly Twitter): https://x.com/CDInstitute_Instagram: https://www.instagram.com/Conversation_Design_Institute/Facebook: https://www.facebook.com/ConversationDesignInstitute/Find out more:Website: https://www.conversationdesigninstitute.comConnect with us:LinkedIn: https://www.linkedin.com/company/conversation-design-instituteGreg BennettHead of Prompt Engineering at ZEALS (Former Director of Conversation Design at Salesforce)https://jp.linkedin.com/in/gab45