Designing One House to Save Many - D&AD x DYL

Marijke Spain is part of the creative team at Leo Burnett who conceived the award-winning ‘One House to Save Many’ project for Suncorp Group. It’s a creative solution designed to address the destruction of Australian homes brought on by our changing climate and brings together a group of experts to prototype and test what could be Australia’s most resilient home. Collaborating over many months, Suncorp partnered with CSIRO, James Cook University (JCU) and Room11 Architects to create a truly impactful solution to a real problem for our modern world. The project is a beautiful demonstration of how simple thinking can solve complex problems and the power of creative talent in bringing big ideas to life. It’s no surprise the project won a Wood Pencil at the D&AD Impact awards this year.  Listen in to episode two of our Designing for Impact series in collaboration with D&AD as Vince and Marijke discuss how the project came to life, what to do if you morally object to a brief and how simple thinking can solve complex problems.  https://www.dandad.org/awards/professional/2022/235897/one-house-to-save-many/ See omnystudio.com/listener for privacy information.