Designing Products That Grow: Insights from Dr. Tojin Thomas Eapen

This episode explores "products that grow," which adapt to users' evolving needs, offering benefits like cost savings and sustainability. Examples include reconfigurable toys, Tesla’s with software upgrades, and tunable eyeglass lenses. These products help companies build stronger customer connections, respond swiftly to market changes, and drive continuous innovation. Dr. Tojin Eapen explores challenges like age-related changes, technological advancements, and shifting learning needs, while outlining value-capture strategies such as premium pricing, upgrade fees, complementary products, and more. In an era, valuing flexibility and durability, transitioning to adaptive products positions companies for success. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Tojin Thomas Eapen has graciously allowed us to share insights from his research, "Design Products that Grow to Delight Customers," on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.