EPISODE · Mar 22, 2013 · 23 MIN
Designing strategic advantage
from The Breakfast Grille · host BFM Media
Roberto Verganti, Professor of Management of Innovation at Politecnico di Milano, and author of the book Design Driven Innovation, tells how to change the rules of competition by finding new meanings through product and service design. See omnystudio.com/listener for privacy information.
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Designing strategic advantage
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