Designing Tech: Don Norman on UX, AI and humanity-centred design

Often described as the father of user experience, Don Norman has spent decades shaping how the world designs and interacts with technology. In this special edition of Good Tech, Lynlee Foo speaks with the Professor Emeritus and Founder of the Design Lab at University of California San Diego, and co-founder of the Nielsen Norman Group, on what it takes to design technology that truly works for people, especially as AI becomes embedded in everyday life. From redefining human-centred design to explaining why usability alone isn’t enough, Don Norman argues that the next phase of technology must move towards humanity-centred design - one that considers social impact and responsibility.See omnystudio.com/listener for privacy information.