EPISODE · Jul 7, 2021 · 35 MIN
Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 1)
from Estate of Mind — The Art of Selling Luxury Real Estate · host Diane Hartley, Jim Walberg, Ryan Ogden
Topics covered and questions you’ll uncover during this episode:How to identify and produce “moments that matter” in your clients’ experience with youThe unique approach Jim uses to give closing gifts that win him repeat business and referralsThe importance of knowing how and what you want your client to feel, think, and do from start to finishHow to position yourself as your clients’ go-to real estate professional for lifeThe difference between being in the “transaction” business and being in the “relationship” business — and why it pays to put relationships firstWhy listening to understand, rather than interject, is the foundation of an excellent client experienceResources mentioned within the episode:Supreme AuctionsCustomer Experience Template DownloadThe Institute for Luxury Home Marketing
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What this episode covers
In Part One of this two-part episode, Ryan Ogden and Jim Walberg dive into the marketing concept of CX, or “customer experience” — to discuss the importance of designing a bespoke experience for your luxury real estate clients from your very first interaction with them to continuing to stay top of mind long after the transaction ends.
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Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 1)
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