Designing the e-commerce shopper experience

Gloria Rupprecht, Director of Product Design for Propositions at Zalando, sits down with Janine to discuss her role in creating memorable and distinct e-commerce experiences for customers. Gloria explains the evolution of e-commerce in 2024; how different propositions - from beauty, to sports to technology - each require a distinct and tailored design to enhance the shopping experience. Each category has different challenges and requires different solutions. She also touches on the close-knit design community at Zalando and the culture of sharing knowledge.Gloria’s three Pieces of Me: include jewellery from her grandmother and a pair of scissors that symbolise a pivotal moment in her career. And the conversation covers everything from the importance of following your passion and finding joy in your work to tips on valuable resources for your career.To find out more about careers like Gloria's at Zalando, visit jobs.zalando.com