Designing with Character: How&How on Motion, Mood & Brand Storytelling

In this June edition of Months in Motion, Jimmy Gordon speaks with Cat How (CEO/ECD) and Eilidh (Senior Creative) from How&How - the branding studio behind award-winning projects like Wild Things and The Wombles.🎥 Topics Covered:• Motion design as mood + narrative • Branding for environmental & social impact• Behind-the-scenes on Wild Things, Chester Zoo & more • Crafting future-forward identities rooted in character • Gender equity, pay transparency & clean creative practices 👀 If you're into design systems, creative direction, or character animation in branding - this one's for you.🔗 Explore the work: https://www.how.studio)(0:00) - Welcome and Guest Introductions (1:29) - Wild Things Project: Vee's Moods and Personas (7:53) - Revitalising The Wombles: A Dream Project (17:53) - Purpose-Driven Design and Environmental Storytelling (22:23) - Digitising Nature: Chester Zoo Project (27:26) - Yango Maps: Playing with Visual Perspectives and Travel (30:57) - Advocating for Change in the Industry: Pay Transparency & Clean Creatives (34:02) - What's Next for How&How Studio (39:08) - A "Surreal Turn" and Final Thoughts#branding #motiondesign #howandhow #monthsInMotion #creativeleadership #visualstorytelling #characterdesign