Designing with the end in mind

The full interview with Joe Macleod, chief endineer at andEND. Joe talks about his research and thinking on the importance of designing great endings. In a world where we seem to be purely focused on on-boarding actually off-boarding is super important too. Important for the brand, profitability, sustainability and the customer experience.It really turns traditional thinking and business perspective on its head.More insights and videos at https://www.ro-ar.com