Designing Your Own Genre w/ Yash Pradhan | Nostalgia, Ownership & Creative Independence

Yash Pradhan is a self-taught illustrator and designer whose creative education happened online.A 90s baby shaped by internet culture, he began his career as an accountant before turning his obsession with design into a full-time practice. What started as small experiments shared online became commissioned work for brands like Coach, Real Madrid, Meta, Kingfisher and lots more!.In this conversation, we unpack: what it means to build taste in publichow digital curiosity becomes a competitive edgewhy understanding IP, ownership, and pricing is non-negotiable for creators today genre-buildingnostalgia as aesthetic strategywhy the best work often comes from designing for yourself firstMore than anything, this is a conversation about playing the long game: making the work, owning it, and not taking the process so seriously that you stop enjoying it.Follow Yash below:Website, Instagram