Désirabilité vs Friction en CX

Episode 16 of the CX au quotidien podcast, hosted by Julie Tano-Lawson, titled "Désirabilité vs Friction en CX" was published on September 7, 2022 and runs 26 minutes.

September 7, 2022 ·26m · CX au quotidien

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Episode Description

Alex Boissonneault de chez Artefact, www.artefactventures.com, explique comment en travaillant sur la désirabilité nous pouvons avoir du succès en CX.

Le concept existe depuis bien longtemps, mais est souvent éclipsé par celui de travailler sur les points de friction.

Vous pouvez rejoindre Alex par courriel [email protected] pour échanger un peu plus sur le sujet.

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